Trademark Policy

Last modified August 10, 2017


The name Shearer Group, Incorporated (Shearer Group) is synonymous with high-quality trusted professional real estate services. Our trademarks are extremely valuable because they represent the standards of excellence and quality associated with Shearer Group. This page contains detailed information about how to license and refer to trademarks and other intellectual property owned by Shearer Group in various scenarios.

Licensing Shearer Group Intellectual Property

Shearer Group intellectual property including trademarks and copyrights are reserved for use by Shearer Group, Incorporated. Certain materials such as our Free Sellers Prep List are distributed to individuals for their personal use. These materials maybe shared with and used by other individuals without licensing.

Shearer Group does license intellectual property for commercial use by other businesses. For example, our marketing slogans, images, and related materials such as post cards are available for licensing. Licenses will only be granted in writing which must be obtained prior to first use. Please contact Jeff Shearer and provide details about your proposal. Your proposal should identify the intellectual property, its intended use including location such as zip code or mail route, length of proposed license, and proposed licensing fee.

Using Shearer Group Trademarks in Text

Proper use of trademarks owned by Shearer Group is important. You may use Shearer Group trademarks to refer to services provided by Shearer Group provided you follow these guidelines. Your use must not misrepresent our sponsorship, affiliation, or endorsement of your company, products, or services.

Properly Identify Shearer Group Brand Services

When referring to our services, apply the appropriate trademark symbols in accordance with the list of current Shearer Group trademarks. Here are some examples of Shearer Group brands and their descriptors:

  • Shearer Group, Inc.™ Professional Real Estate Services.
  • Shearer Group™ Professional Real Estate Services.
  • Shearer Vacant Home Care™ Worry-Free Care for Vacant Homes.
  • Validated Hybrid Valuation Method™ Pricing Decision Support for Real Estate Buyers and Sellers.

Set Shearer Group Trademarks Apart From Other Words or Nouns They Modify

The common way to set trademarks apart from other words is to capitalize the product name and use the appropriate trademark status symbol and the appropriate descriptor. You may also use underlining, italic type, or bold for the name.

  • Correct: Shearer Group™ Professional Real Estate Services
  • Incorrect: Shearer Group™ services

Use Trademark Notices

Include an attribution of Shearer Group ownership of the trademark(s) in the credit notice section of your documentation or advertisement. Here is one example of the format to follow:

  • Shearer Vacant Home Care is a trademark of Shearer Group, Inc.

Do Not Shorten, Abbreviate, or Create Acronyms from Shearer Group Trademarks

Shearer Group trademarks should never be abbreviated, shortened, or have acronyms created to represent the trademark.

  • Correct: Shearer Vacant Home Care™ was the best.
  • Incorrect: I did not realize the level of service provided by SVHC until I had experienced it.

Do Not Use Shearer Group Trademarks in Possessive or Plural Forms

Shearer Group trademarks should never be used in the possessive or plural forms. They should be used as a proper adjective followed by an appropriate descriptor.

  • Correct: XYZ Corporation relies upon the Shearer Group™ for professional real estate services.
  • Incorrect: We use Shearer Group's services.

First Use, Later Use

First-use, later-use trademark usage is dependent on the continuous visual surface where information appears. A "visual surface" varies from medium to medium. A "visual surface" may be a single-page or a two-page spread, a printed electronic presentation screen, a trade show booth panel, or the side of a package. Use your best judgment to determine the amount of continuous surface that can be seen at any one time by your audience.

Every time a new visual surface is presented to a reader or viewer, you need to apply our first-use rules to our trademarks. You may want to apply later-use rules to subsequent cases of the same trademark on the same visual surface to make content more reader-friendly. Applying our later-use guidelines is optional.

  • First-Use: Use our word trademarks, trademark status symbols, and appropriate descriptors the first time the trademark appears. Trademarks should be used as outlined in the previous paragraph about each new visual surface. Our first-use rules apply to every photo or illustration caption even if the full product name has been used elsewhere on the surface.
  • Later-Use Word Marks: After our full word trademark has been used on a surface, capitalize our trademarks as indicated in our trademark list and use lowercase for descriptors. You do not need to precede trademarks with "Shearer Group" when the service trademark includes "Shearer."

Translate Descriptors, But Not Trademarks

Descriptors must always be translated, not transliterated. In some languages, the descriptor precedes the trademark.

Transliterate Trademarks Only When Necessary

Transliteration means writing the trademark phonetically in another language so when it is pronounced it sounds similar to the original English language trademark. However, great care should be used in transliteration because you may be creating a new trademark. Depending on the custom of the language, we suggest you place the transliteration in proximity to the first-use of our trademark then continue with our trademark in the remainder of the visual surface.

Logo Marks

Do not use Shearer Group logos on or in connection with products, packaging, manuals, promotional or advertising material, or on Web sites for any purpose except pursuant to an express written trademark license from Shearer Group, Incorporated.

Endorsement of Sponsorship

Do not use our trademarks in any manner that expresses or implies Shearer Group affiliation, sponsorship, endorsement, certification, or approval except pursuant to an express written trademark license from Shearer Group, Incorporated.

Merchandise Items

Do not manufacture, sell, or give away merchandise items such as T-shirts or mugs that bear any Shearer Group trademarks or logos.

Do Not Alter Trademarks

Always use Shearer Group trademarks in an approved manner. Our trademarks may not be altered by abbreviation, using different case, spelling changes, or other similar actions. Never superimpose over a trademark.

Policy Changes and List Updates

Our trademarks policy may change from time to time. We will post any changes to our trademark policy on this page. Each version of our trademarks policy will be identified at the top of the page by its effective date. Further, we document the specific changes to this policy in hidden html code at the bottom of the document. These changes can be seen using the View Source capability of your browser.


Trademark Status Descriptor

List of Trademarks

Shearer Group, Incorporated Professional Real Estate Services
Shearer Group Professional Real Estate Services
Shearer Professional Real Estate Services
Virginia's Family Realtor Advertising slogan, tag line, or slap line.
Easing Family Transitions Mission Statement
Safeguarding Family Trust Mission Statement
ShearerVAHomes Professional Real Estate Services In Virginia
Shearer Open House Marketing An Open House with an Impact.
Shearer Vacant Home Care Worry-Free Care for Vacant Homes.
Validated Hybrid Valuation Method Decision Support for
Real Estate Buyers and Sellers.
VHVM Decision Support for
Real Estate Buyers and Sellers.
Seller's Prep-List Sellers' Pre-Listing Home Preparation Aid
Open House Prep-List Sellers' Open House Preparation Aid .
ShearerVAHomes.com Shearer Group, Inc. Virginia
Residential Real Estate Web Site.
@shearervahomes Shearer Group, Inc. Twitter Identity.
#shearervahomes Shearer Group, Inc. Twitter Hash Tag.
Seniors Home Longer Shearer Group's charity work supporting seniors in their homes.